Long Week, part 2
In addition to our regular work this past week, we also held our Brand Week. “What is Brand Week?”, you ask. Well, I’ll tell you.
During Brand Week, my company invites the appropriate sales rep of various spirits companies, wineries and even non-alcoholic beverage companies. These reps are given an hour of our time to present their companies and products to us, let us know what their main focus is for the year, and ask us a little about what we have going on with our clients. Then comes the hard part…
Trying the product! It is gruelling having to sit in a room with multiple bottles of wine, a myriad of rainbow colored spirits, various juice mixers and have to methodically work through them all. Because you can’t sell something well without at least trying it once. Or twice (if you like it).
I jest. It isn’t really that gruelling. We only had one day that was a little trying. We had back to back to back to back tastings. One of these was what we lovingly called “power-tasting”. We had something crazy like 15 wines we tried all in about a 20 minute timeframe. Luckily most of the wines were pretty good.
Shoot me an email and I’ll let you know some of the better wines, spirits and mixers we tasted. No advertising here. Don’t want to put anyone in an awkward position.
